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<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">　　　　　　　<font color=
"#FF0000"><strong>「Ｈ18口述 予想<font color=
"#339966">（Ｑ＆）</font>Ａ集」<br>
　　　　　　　　<font color=
"#0000FF">出題者による模範解答集<br></font></strong></font><br>
<font style=
"BACKGROUND-COLOR: #00ffff">事例Ⅰ</font></font></span><span lang=
"EN-US"><br></span><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">Ｑ①：Ａ社の掲げた「売上高</span><span lang="EN-US"><font face="Century">400</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">億円、営業利益率</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">％」という経営ビジョンを実現していく上でどのような事業展開が必要ですか？</span><span lang="EN-US"><font face="Century">2</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つに整理して述べよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font><span lang="EN-US"><br style="mso-special-character: line-break">
<br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">経営ビジョンを実現していく上で、単純なビジネスモデルと独自のビジネスモデルの事業展開が必要です。</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">具体的には、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">単純なビジネスモデルでは、①既存の取扱商品の販売拡大、②海外市場の拡大と廉価品の輸入といった輸出入事業を展開していくことです。</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">独自のビジネルモデルでは、①ファインケミカル品や環境化学品といった伸張している分野を強化する、②原材料の委託製造をコーディネートする、ことを展開していくことです。</font></span><span lang="EN-US"><br style="mso-special-character: line-break">
<br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅱ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：市場が飽和する中で、Ｂ社がターゲットとすべき標的顧客は誰ですか？（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font><span lang="EN-US"><br></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">またその標的顧客に対してどのような取り組みが考えられますか？</font></span><span lang="EN-US"><br style="mso-special-character: line-break">
<br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">Ｂ社がﾀｰｹﾞｯﾄとすべき標的顧客は、母親です。</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">取り組みとして、託児所や学習塾といった新規事業を行うことが考えられます。</font></span><span lang="EN-US"><br></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">理由は、既存事業とのシナジーが発揮できるからです。</font></span><span lang="EN-US"><br></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">具体的には、託児所や学習塾の新規事業により幼児を抱える母親や小中学生の進学に不安を抱く母親に「安心」を提供できることで、既存事業であるテニススクールの新規の見込み顧客となり、既存顧客に対しては関係性を強化し顧客生涯価値を高めていくことができ、シナジーが発揮できるからです。<br></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅲ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：Ｃ社の生産面における特徴は何ですか？</span><span lang="EN-US"><font face="Century">2</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つあげよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">生産面における特徴は、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">全自動ライン等の生産体制による低コスト対応と</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
加工品が納品された日から翌々日には納品するといった納期</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">日を基本とした短納期対応</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">ができることです。<br></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ②：Ｃ社の生産体制面における特徴は何ですか？</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つあげよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ②：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案<br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅳ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：Ｄ社に対し、経営分析を実施した際の問題点と原因を説明してください。</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">点。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font><span lang="EN-US"><br></span><font size="2"><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span><span lang="EN-US"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>

<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">　　　　　　　<font color=
"#FF0000"><strong>「Ｈ18口述 予想<font color=
"#339966">（Ｑ＆）</font>Ａ集」<br>
　　　　　　　　<font color=
"#0000FF">出題者による模範解答集<br></font></strong></font><br>
<font style=
"BACKGROUND-COLOR: #00ffff">事例Ⅰ</font></font></span><span lang=
"EN-US"><br></span><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">Ｑ①：Ａ社の掲げた「売上高</span><span lang="EN-US"><font face="Century">400</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">億円、営業利益率</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">％」という経営ビジョンを実現していく上でどのような事業展開が必要ですか？</span><span lang="EN-US"><font face="Century">2</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つに整理して述べよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font><span lang="EN-US"><br style="mso-special-character: line-break">
<br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">経営ビジョンを実現していく上で、<br>
単純なビジネスモデルと独自のビジネスモデル<br>
の事業展開が必要です。</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">具体的には、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">単純なビジネスモデルでは、<br>
①既存の取扱商品の販売拡大、<br>
②海外市場の拡大と廉価品の輸入といった輸出入事業<br>
を展開していくことです。</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">独自のビジネルモデルでは、<br>
①ファインケミカル品や環境化学品といった伸張している分野を強化する、<br>
②原材料の委託製造をコーディネートする、<br>
ことを展開していくことです。</font></span><span lang=
"EN-US"><br style="mso-special-character: line-break">
<br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅱ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：市場が飽和する中で、Ｂ社がターゲットとすべき標的顧客は誰ですか？<span style="FONT-FAMILY: 'ＭＳ 明朝'; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">またその標的顧客に対してどのような取り組みが考えられますか？</font></span>（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font><span lang="EN-US"><br></span><span lang="EN-US"><br style="mso-special-character: line-break"></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">Ｂ社がﾀｰｹﾞｯﾄとすべき標的顧客は、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">テニスがしたい「母親」です。<br></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">既存顧客に対して、<span style=
"FONT-FAMILY: 'ＭＳ 明朝'; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">新サービスを提供することで、</font></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2">顧客生涯価値を高めていく</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">「新商品開発戦略」に</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">取り組むことが考えられます。<br></font></span><span lang=
"EN-US"><br></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">具体的には、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">幼児を抱える「母親」や小中学生の進学に不安を抱く「母親」の「子供の問題を解決したい」ニーズに対して、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size="2"><span style=
"FONT-FAMILY: 'ＭＳ 明朝'; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">新サービスとして「託児所」や「学習塾」の新規事業を行うことで、</font></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">テニスをする既存顧客である「母親」との関係性を強化し</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">顧客生涯価値を高めていくことができ</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">るからです。<br>
<br>
<br></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅲ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：Ｃ社の生産面における特徴は何ですか？</span><span lang="EN-US"><font face="Century">2</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つあげよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">生産面における特徴は、2つあります。具体的には、</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font size=
"2">1.全自動ライン等の生産体制による低コスト対応と</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
2.加工品が納品された日から翌々日には納品するといった納期</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">日を基本とした短納期対応</span></font><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font size="2">ができることです。<br>
<br></font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ②：Ｃ社の生産体制面における特徴は何ですか？</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">つあげよ。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）<br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font color="#FF0000"><strong>Ａ②：</strong></font></span><span lang=
"EN-US"><font face="Century">pooh</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案<br>
生産体制面における特徴は、3つあります。</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
1つはコスト重視の全自動ライン中心の編成、</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
2つ目は亜鉛めっきに限定した単一加工、</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
3つ目は加工品の大小、形状、ロット数にかかわりなく、生産ラインのスピードが一定</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
である点です。</span></font><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><br>
<br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
<font style="BACKGROUND-COLOR: #00ffff" size="2">事例Ⅳ</font></span></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">
Ｑ①：Ｄ社に対し、経営分析を実施した際の問題点と原因を説明してください。</span><span lang="EN-US"><font face="Century">3</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">点。（</span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎）<br></span></font><span lang="EN-US"><br></span><font size="2"><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century"><font color="#FF0000"><strong>Ａ①：</strong></font></span><span lang="EN-US"><font face="Century">pooh</font></span><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century">二郎案</span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span lang=
"EN-US" style="mso-font-kerning: 0pt"><font face=
"Century">1.</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">問題点は商品回転率が悪化している点です。</span><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">
　原因は顧客ニーズに対応できず、画一的な品揃えとなっており、<br></span></font><font size="2"><span style="FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">売れ残りが発生していることです。<br></span><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span lang=
"EN-US" style="mso-font-kerning: 0pt"><font face=
"Century">2.</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">問題点は販売費・一般管理費比率が低下している点です。</span><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">
<font size=
"2">原因は非効率な人員配置と仕入管理により人件費と<br>
商品廃棄損が増加した</font></span><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">ことです。<br></span><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"><font size="2"><span lang=
"EN-US" style="mso-font-kerning: 0pt"><font face=
"Century">3.</font></span><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">問題点は当座比率が低下している点です。</span></font><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">　原因は大手のコンビニエンスストアの競合の参入により<br>
　売上高と利益が減少</span></font><font size="2"><span style=
"FONT-FAMILY: &quot;ＭＳ 明朝&quot;; mso-ascii-font-family: Century; mso-hansi-font-family: Century; mso-font-kerning: 0pt">したことです。</span><span lang="EN-US"
style="mso-font-kerning: 0pt"><br></span></font></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>
<p class="MsoNormal" style="MARGIN: 0mm 0mm 0pt"></p>