From Probiotics to Enzymes: Digestive Health Supplements Industry to Hit $90.31B by 2030
The Digestive Health Supplements Industry is experiencing significant growth, driven by increasing consumer awareness of gut health's pivotal role in overall well-being. The market is projected to reach nearly USD 90.31 billion by 2030, expanding at a CAGR of 7.2% during the forecast period.
Market Estimation & Definition
Products intended to support and improve the function of the digestive system are included in the category of digestive health supplements. Probiotics, prebiotics, enzymes, and other formulations that support nutritional absorption, preserve the balance of gut flora, and treat digestive diseases are among them. Sedentary lifestyles, rising processed food consumption, and an increase in gastrointestinal disorders worldwide are some of the factors driving the market's expansion.
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Market Overview:
The fast-paced lifestyle has resulted in increased working hours and little to no time for exercise. An increase in health concerns has resulted in increased demand for supplementary food products that provide the daily requirement of minerals to the body. Digestive Health Supplements are a type of supplementary food product that have a high presence of nutrients like proteins, vitamins, minerals, and carbohydrates. Digestive Health Supplements hold medicinal properties that help in resolving immunity and digestion-related issues.
Market Growth Drivers & Opportunities
Several key factors are propelling the market forward:
Rising Prevalence of Digestive Disorders: Studies indicate that 4 out of 10 individuals worldwide suffer from digestion-related issues, with gastrointestinal problems accounting for over 24% of related deaths.
Lifestyle Changes: Modern lifestyles characterized by long working hours and limited physical activity have led to increased health concerns, prompting a demand for supplementary food products that fulfill daily nutritional requirements.
Weight Management Needs: With obesity affecting over 650 million people globally, digestive health supplements play a crucial role in weight management, offering solutions for those seeking to maintain a healthy weight.
OTC Product Demand: The over-the-counter (OTC) products market generated revenue of USD 175 billion in 2022, with digestive health supplements forming a significant segment, reflecting consumer preference for accessible health solutions.
Emerging Trends Shaping the Future
The digestive health supplements market is witnessing several emerging trends:
Personalized Nutrition: Advancements in gut microbiome research are paving the way for personalized digestive health solutions tailored to individual needs.
Clean Label Products: Consumers are increasingly seeking supplements with natural, organic ingredients, driving manufacturers to focus on clean label formulations.
E-commerce Expansion: The rise of online retail platforms has made digestive health supplements more accessible, contributing to market growth.
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Segmentation Analysis
The market is segmented based on product type, form, distribution channel, and region:
By Form,
It is observed that more than 40% of the Digestive Health Supplements sold by the Nutraceutical Industry is in powdered form. More than 48% of prebiotic products consumed under the category of Digestive Health Supplements are in liquid form. Increased demand for over-the-counter products has observed a 3.3% increase in demand for Digestive Health Supplements in tablet and capsule form.
By Product,
It is observed that rising demand for nutrient-rich Digestive Health Supplements has resulted in a 3.4% increase in demand for Probiotics. Increased preference for supplementary products for probiotic products has resulted in a 2.8% increase in demand for Prebiotics. The rising preference for biological catalysts to resolve digestion-related issues has resulted in a 2.3% increase in demand for Enzymes. Different types of Digestive Health Supplements like Fulvic Acid are consumed on a large scale by people.
By Distribution Channel,
It is observed that more than 45% of the sales of Digestive Health Supplements in the organized sector happened through the medium of Specialty Stores. Pharmacies that come under the organized sector have generated more than 22% of the revenue earned by the Global Digestive Health Supplements Market. An increase in the use of the internet for purchasing supplementary food products has resulted in a 7% increase in the number of people visiting different online platforms for purchasing Digestive Health Supplements.
Country-Level Analysis: USA and Germany
USA: The United States represents a significant market for digestive health supplements, driven by high consumer awareness and a robust OTC product market. The prevalence of digestive disorders and a focus on preventive healthcare contribute to sustained demand.
Germany: As a key player in the European market, Germany exhibits steady growth in digestive health supplement consumption, supported by a strong healthcare infrastructure and increasing health consciousness among consumers.
Competitive Analysis
1. Cargill, Inc.
2. Arla Foods, Inc.
3. Nestle S.A.
4. BioGaia AB
5. Abbott Laboratories
6. Danone S.A.
7. Alimentary Health Limited
8. Pfizer, Inc.
9. Bayer AG
2. Arla Foods, Inc.
3. Nestle S.A.
4. BioGaia AB
5. Abbott Laboratories
6. Danone S.A.
7. Alimentary Health Limited
8. Pfizer, Inc.
9. Bayer AG
Conclusion
The global digestive health supplements market is on an upward trajectory, fueled by lifestyle changes, increasing health awareness, and a proactive approach to preventive healthcare. With continuous innovation and a focus on personalized nutrition, the market is poised to meet the evolving needs of health-conscious consumers worldwide.
ADDITIONAL REPORTS
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