what to research - そつろん＠wiki

Sturrock, John

criticism for semiotic analysis
'intellectual terrorism'

McQuarrie, Edward F & David Glen Mick (1992)

'On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric', Journal of Consumer Research 19: 180-97
→経済学部図書館。

McQuarrie, Edward F & David Glen Mick (1999)

'Visual Rhetoric in Advertising: Text-Interpretative, Experimental and Reader-Response Analyses', Journal of Consumer Research 26(1): 37-54
→経済学部図書館。